Xavier Niel, head of the French telecoms group Iliad which offers services under the Free brand, says the firm is looking for at least a 10% slice of the Italian mobile market. Last year Iliad agreed to pay EUR450 million (USD483 million) for spectrum and network assets from the recently merged Italian operators Wind Telecomunicazioni and 3 Italia. The French company plans to spend around EUR100 million in Italy this year ahead of its commercial launch there in late 2017 or early 2018. It will also pay around EUR240 million to renew some of its Italian spectrum licences until 2029. Niel has labelled Italian telcos as ‘the most hated by consumers in Europe’, saying Iliad will be looking to beat the lowest priced tariffs currently available in Italy by around 10%.