Russia’s VimpelCom (Beeline) has announced reaching half a million subscribers to its ‘All In One’ converged mobile voice/data/TV and fixed internet/TV package range which it launched in March 2016. The All In One range starts at RUB501 (USD8.44) per month, for 550 mobile call minutes to all Russian networks, 300 SMS and 5GB mobile data, plus a 40Mbps fibre broadband connection and mobile TV with 25 channels. With two intermediate packages costing RUB801 and RUB1,201 per month, the top-level All In One package costs RUB1,801 a month for 3,000 mobile voice minutes, 3,000 SMS and 15GB mobile data, plus 100Mbps fibre broadband access and a 127-channel home IPTV subscription delivered over the fibre connection, as well as 25 mobile TV channels. All packages include unlimited on-net mobile calls.
Although the converged packages are aimed at retaining and/or winning back both mobile and fixed network customers, according to Russia’s Telecom Daily, Beeline is not including the All In One subscribers in its reported fixed broadband subscriber totals because, under its pricing/marketing strategy, the company claims to include the fixed internet/TV service components for just RUB1 on top of the monthly fee for mobile services. Beeline’s reported fixed broadband subscriber base decreased to 1.828 million at end-September 2016, down from 2.220 million twelve months earlier, whilst mobile subscribers also shrank from 58.976 million to 58.085 million over the same period.