WOM, bam, thank you ma'am! Upstart cellco notches 2m users

23 Dec 2016

Chilean mobile operator WOM (formerly Nextel Chile) has reached the two million subscriber milestone, less than 18 months after its post-takeover re-launch. According to TeleGeography’s GlobalComms Database, the operator passed the one million customer mark in the second quarter of 2016. UK-based investment fund Novator acquired Nextel Chile in January 2015 and rebranded the company as WOM in June that year, quickly tapping into an ‘edgy’ youth audience with its lewd advertising strategy.

Chile, WOM