Vodafone Italy to carry Sky TV content

Vodafone Italy has signed a partnership agreement with local pay-TV operator Sky Italia to carry Sky’s NowTV service on the soon-to-launch Vodafone TV over-the-top (OTT) offering. NowTV provides a selection of entertainment channels, on-demand content and pay-per-view events from Sky. Vodafone claimed around 28% of Italy’s mobile market at the end of September, according to TeleGeography’s GlobalComms Database, while it is also one of the country’s biggest broadband ISPs, with 2.05 million fixed internet customers at the same date.