Charter Communications has announced the launch of its ‘Spectrum’ brand in New York City, one of the major markets acquired through its takeover of Time Warner Cable (TWC) earlier this year. According to a company press release, Charter is in the process of transitioning all remaining analogue TWC and Bright House Networks cable systems to all-digital networks, enabling customers to take full advantage of its two-way capable, fibre-rich network. Tom Rutledge, CEO of Charter, commented: ‘At Charter, we are working hard to redefine what a cable company can be and we call it Spectrum.’
According to a separate report by Fierce Cable, the Spectrum conversion will be 50% complete by the end of the year. The rebrand campaign reportedly got underway in Los Angeles and Dallas in recent months.