Airtel launches VDSL vectoring service, bolsters broadband offerings

14 Oct 2016

Indian full service provider Bharti Airtel has introduced VDSL vectoring services, dubbed ‘V-Fiber’ and capable of providing downlink speeds of up to 100Mbps. The service is currently available in Chennai, but the telco plans to expand the offering to all 87 cities within its broadband footprint within ‘the coming weeks.’ Airtel’s upgrade has been seen as part of the company’s attempts to fend off competition from newcomer Reliance Jio Infocomm (RJIL), which launched 4G mobile services in September this year and is planning to break into the fixed broadband market in the future. Mimicking RJIL’s controversial free ‘trial’ offerings – the cellco’s services are free for customers until the end of December 2016 – Airtel is offering new subscribers a three-month free trial period, whilst existing subscribers can upgrade to the new service at no extra monthly cost. Further, the provider is offering bonus data for users that sign up to multiple Airtel services, adding 5GB of extra downloads for each additional service. Coinciding with the V-Fiber launch, Airtel has also added free unlimited calling to any network in India to all of its broadband plans – once again aping RJIL’s mobile plans, which all offer unlimited calls to any network.