South Carolina-based Sky Play has announced the launch of a US-wide broadband service under the brand name Fido Cable. The service, which will include pay-TV in certain areas, will be delivered via capacity leased from other service providers, such as Comcast, Charter Communications, Cox Communications, Cable ONE, Cablevision (recently acquired by Altice Group) and Bright House Networks (recently acquired by Charter). It also will lease capacity from AT&T’s ADSL network, the company website notes.
Fido, which is not affiliated to the Rogers-backed Canadian mobile sub-brand of the same name, claims to offer broadband and voice plans starting at USD39.99 a month ‘subject to availability’. However, US consumer site Stop the Cap! has asserted that Fido’s pricing is ‘illusory at best’, noting that the ‘quoted rates were consistently higher than their cable company hosts charge their own customers’.
David Wheeler, vice president of Sky Play, commented: ‘We believe that people deserve to select which internet company they would like to utilise, as opposed to being stuck with one or two options of service from companies who constantly raise their rates and offer no thought of the customer they service. We will offer products that make sense without the pricing gauntlet. Fido Cable is available to everyone in every major city and surrounding cities throughout the US.’