Airtel launches new data offer to fend off Jio

31 Aug 2016

Bharti Airtel, India’s largest cellco by subscribers, has introduced a new wireless data offering in an effort to minimise the impact of industry newcomer Reliance Jio Infocomm (RJIL). The Economic Times writes that Airtel’s new Mega Saver Packs target heavy data consumers, providing 1GB of 3G or 4G data for a month for INR1,498 (USD22.3) or INR748, and allowing customers to add an extra 1GB data at a substantial discounted rate of INR51 for twelve months or INR99 for six months.

Newcomer RJIL was accused earlier this month by the Cellular Operators Association of India (COAI) of offering full commercial services under the guise of a technical trial in a bid to undercut incumbents. The cellco is offering customers free 4G services for 90 days, and is understood to have already signed up around 1.8 million subscribers – although the COIA alleged that the number was somewhere between 2.5 million and 3.0 million