Russian fixed network telecoms group Green Dot (a.k.a. ‘Green Point’) grew its total broadband and digital TV subscriber base by 17% in full-year 2015, whilst its B2B customers increased by 40%. The group now operates in 16 cities, having enlarged its footprint through the completion of recent regional acquisitions.
Green Dot’s reported revenue increased by 1.5 times in FY 2015, TelecomDaily writes, adding that the largest driver of growth in 2015 was the group’s expansion in the North Caucasus Federal District (accounting for 40% of growth). In addition, 32% of growth resulted from the previously acquired assets of VimpelCom (Beeline) in several cities. Also, overall performance was boosted by network construction in Elista (11%).
As a result of modernisation in 2015, the group said it ‘increased by 60% the number of services that can be used by subscribers’. Also in 2015, the operator launched a ‘one-stop’ site for all the services on its network. Boosted significantly by the completion of recent mergers, Green Dot’s residential subscriber base stood at 730,000 by the end of 2015, it claims on its website, whilst it boasts 9,600 corporate clients. In 2016 Green Dot is aiming for an EBITDA margin of 25% on forecasted revenue growth of 25%. It also aims to grow its number of corporate customers by 50% in the year.
Green Dot entered the telecommunications market in 2007 in Tambov, and the following year began providing services in the Stavropol and Yelets areas. In 2009 the operator made its debuts in Moscow and Nalchik, and within the next few years it launched operations in areas including Efremov, Kochubeyevskoye, Nevinnomyssk and Elista. In late 2014 Green Dot acquired certain fixed network assets from Beeline, enabling it to expand city coverage to Belgorod, Lipetsk, Ufa, Beloretsk, Neftekamsk, Tomsk and Vladivostok.