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Bezeq utilising Devicescape solution to support strategic connectivity initiative

7 Apr 2016

US-based Devicescape has announced that its solution will be used to underpin a ‘major, connectivity-focused customer experience initiative’ being launched this month by Israeli fixed line incumbent Bezeq. The telco plans to encourage its subscribers to ‘take their home wherever they go’ as part of a marketing plan, with the campaign to rely on a Devicescape-powered connectivity proposition which integrates public and private Wi-Fi into a single service. Android and iOS customers will benefit from automated connectivity to Devicescape’s Curated Virtual Network of freely shared amenity Wi-Fi, which currently comprises more than 20 million access points worldwide. Meanwhile, Bezeq will also utilise Devicescape technology to manage customers’ connections and Quality of Experience across all Wi-Fi accesses, including its nationwide homespot network which boasts more than 600,000 connection points.

Gil Rosen, Bezeq’s Chief Marketing and Innovation Officer, commented on the matter: ‘By partnering with Devicescape we are able to deliver a standout customer experience by providing seamless Wi-Fi connectivity at millions of locations locally and globally, at home or on the go, which we believe is part of our promise to enable a worry-free connected life, wherever they are.’

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