Mobistar to go Orange on 9 May

1 Apr 2016

Belgian cellco Mobistar has revealed that it will be adopting the Orange brand of its majority shareholder from 9 May. The firm said in February this year that it would be migrating to the Orange name some time in 2016 in an effort to strengthen its presence in the country’s fixed and mobile markets. Orange Group owns a 53% stake in Mobistar, Belgium’s second largest cellco by subscribers, and the French group has confirmed that the rebranding does not signal any change in the firm’s ownership structure.

Belgium, Orange Belgium