Czech cellular operator T-Mobile has announced the imminent launch of a new IPTV service across the country from 4 April 2016, with subscribers offered a bouquet of three TV plans starting from CZK399 (USD16.5) a month. Launched under the banner T-Mobile TV, the cellco is offering users a choice of: ‘Basic’, costing CZK399 and including 70 TV channels; ‘Standard’, which comprises 100 TV channels (CZK499); and ‘Premium’, which includes 130 channels (30 in HD), for CZK899 a month.
‘This year is for us the year of the internet and related services for households,’ said Tomas Rysavy, Vice President Residential Segment and Product Marketing at T-Mobile, adding: ‘The launch of T-Mobile TV is therefore a logical step that will help us expand our offer for customers and make it even more attractive for them.’
As well as the standard plans, T-Mobile is offering six ‘thematic’ bundled packages, for those it terms the ‘most discerning users’, classified as: Rodina (Family, priced at CZK129 per month), Sport (CZK149), Zahranicni (Foreign Channels, CZK99), HBO Zaklad (Basic HBO, CZK249), HBO Komplet (Complete HBO, CZK299) and Pro dospele (For Adults, CZK249). The offer will also include access to the Videoteka video-on-demand (VoD) service at CZK99 a month. People who sign up to the service before 30 June will also receive a promotional discount of CZK100 on their monthly subscription and six month’s free access to HBO Zaklad. The IPTV service requires a stable and unlimited internet connection at a minimum of 5Mbps.
T-Mobile Czech Republic reported that revenues derived from its mobile and fixed telephony operations climbed to CZK27.07 billion for the twelve months ending 31 December 2015, up 12.5% on an annualised basis. Mobile contributed the lion’s share of the total with CZK18.18 billion, although average revenue per user (ARPU) declined 3.8% year-on-year to CZK253 per month. Earnings before interest, tax, depreciation and amortisation (EBITDA) rose 9.3% to CZK10.96 billion, aided by a small rise in the overall customer base to 6.02 million (+0.3%) as at end-December.