Singapore cellcos spark mobile data price war; Singtel slashes prices, M1 follows suit

10 Mar 2016

A price war has broken out in the Singapore mobile data market after M1 slashed its prices in the wake of a similar move by rival Singtel. Local news sources note that it is the first time in four years that the city-state’s cellcos have engaged in such aggressive pricing strategies, and comes at a time when domestic ISP MyRepublic is vying to become the fourth mobile network operator (MNO) and has unveiled its own low-cost strategy for the market. As reported in yesterday’s CommsUpdate, the would-be cellco has announced that it will offer a mobile broadband plan costing as little as SGD8 (USD5.79) per month for 2GB of data, should it become the fourth carrier. Singtel has now announced its new add-on plan DataX2 that gives new and re-subscribing customers the option of doubling their mobile data allowance when they top up SGD5.90 extra a month on a two-year combo mobile plan (i.e. from Combo 2 upwards). For example, a customer on a Combo 3 plan (SGD62.90 per month) with a 3GB cap can now double that limit to 6GB via DataX2 – making it a more attractive proposition when considering renewing. In response, M1 has launched a revised range of upsized contracts for new and existing users – i/Lite+, i/Reg. i/Reg+ and i/Max – offering a similar SGD5.90 bolt-on option with a sliding scale of additional data downloads. For example, its i/Lite+ option (SGD42 a month) boosts the standard 3GB data cap to 5GB for an additional SGD5.90, while the premium SGD102 plan upsizes the 7GB cap to 13GB for the same monthly cost.

Singapore, M1 Limited (M1), MyRepublic (Singapore), Singtel