Numericable Luxembourg rebrands under SFR banner

18 Feb 2016

Numericable Luxembourg has rebranded under the SFR banner, in a move which follows Altice Group’s acquisition of telco SFR in November 2014 via its Numericable unit – and the subsequent replacement of the Numericable banner in France and Belgium. According to news site Luxemburger Wort, SFR Luxembourg is offering a new triple-play package in addition to Zive, an unlimited landline service. Sebastien Germain, the company’s head of marketing and brand management, commented: ‘Our goal is clear: to offer SFR Luxembourg clients the benefits of being part of international experience within the Altice group, as well as the innovations of SFR group.’