Belgian mobile operator Mobistar is to move to its parent company’s Orange brand by the end of 2016. Mobistar CEO Jean-Marc Harion said in a statement: ‘The adoption of the Orange brand is a unique opportunity to strengthen our presence in our markets and to support our entrance into the world of convergence with the upcoming launch of our cable internet and TV offer for residential customers and the recent launch of the new Pulse offers for companies. On the business market, the rebranding will help to reconfirm our leadership in international services in the domain of Machine-to-Machine and the Internet of Things.’ Orange owns a 53% stake in Mobistar, Belgium’s second largest cellco by subscribers, and the French group has confirmed that the rebranding does not signal any change in the firm’s ownership structure.
Meanwhile, Mobistar has reported a 2.3% slide in service revenues for full year 2015 to EUR1.09 billion (USD1.23 billion), with consolidated turnover down 1.1% at EUR1.24 billion. Restated EBITDA rose 0.4% year-on-year to EUR276 million, while consolidated net profit jumped 76.9% to EUR76.6 million, boosted by a EUR54 million payment last October by Belgium’s incumbent operator Proximus to settle a long-running legal challenge over mobile tariff differentiation. Mobistar claimed 3.89 million subscribers at the end of 2015, excluding MVNO users, down 0.6% in twelve months.