AT&T to ‘transition’ away from DirecTV brand, leaked memo suggests

3 Dec 2015

Following the July conclusion of AT&T Inc’s USD48.5 billion acquisition of satellite TV giant DirecTV, it has been suggested that the US telco will begin to move away from the pay-TV operator’s branding from January 2016. DSL Reports has reprinted a leaked internal memo which reads: ‘Beginning in January, you’ll see us add the AT&T globe to the DirecTV name and remove ‘Now a part of the AT&T family’ to signify that the best in connectivity unites with the ultimate in entertainment, and to make it clear that DirecTV is now part of the AT&T product line … Once we have established our next generation TV platform, we plan to transition all TV product names to AT&T Entertainment to symbolise our move to a single entertainment portfolio’.

Outside the US, the DirecTV and Sky brands will remain unchanged, the memo clarifies. Alongside its Latin American pay-TV activities, TeleGeography notes that DirecTV also owns 4G wireless network operating licences in a number of South American countries, including Brazil (via Sky Brasil), Colombia, Peru, Argentina and Venezuela.

United States, AT&T, DirecTV Group