Virgin Media Business has confirmed plans to launch broadband speeds of up to 300Mbps early next year, in a move which it claims will be a ‘new standard in ultrafast connectivity for businesses’. With the increased rates – which will almost double the cableco’s current maximum 152Mbps speeds offered to business users – set to debut in the first quarter of 2016, Virgin Media has claimed this will mean it can provide connectivity almost four times faster than its competitor’s offers.
This is Virgin Media’s second notable speed boost in the last few month; as previously reported by CommsUpdate, the company announced in September 2015 that it was increasing the maximum downlink speed available to its residential subscribers to 200Mbps. As part of that development Virgin Media also revealed a new product branding, with its broadband speeds of 100Mbps or above being rebranded to use the ‘Vivid’ moniker. In terms of bringing the highest speeds to consumers, Virgin Media began allowing subscribers to opt in to a speed upgrade from the start of October 2015, with the new top-end downlink rates expected to be available to 90% of the cableco’s subscribers by the end of this year.