Pan-Caribbean telecoms giant Cable & Wireless Communications (CWC) has announced that its Saint Kitts & Nevis-based LIME unit has been rebranded as Flow. Saint Kitts & Nevis becomes the second LIME-only market to embrace the Flow name (after the Cayman Islands) and the fourth overall (including former LIME/Flow markets Barbados and Jamaica). The rebranding exercise coincides with the unveiling of a new VDSL network, which has boosted the top speeds available over the telco’s network to 48Mbps; a ‘Superfast 480’ plan is priced at XCD349 (USD128) per month.
As previously reported by TeleGeography’s CommsUpdate, CWC completed its USD1.85 billion acquisition of fellow pan-Caribbean telecoms group Columbus International on 31 March this year. In May CWC announced that it would be introducing Columbus’ preferred Flow branding on a market-by-market basis. Going forward, C&W Networks will be the new name for the company’s wholesale submarine operations, while C&W Business will be used for corporate customers.
According to TeleGeography’s GlobalComms Database, Columbus International was not actually active in Saint Kitts & Nevis prior to the tie up with CWC, so no in-market merger has taken place.