Liquid Telecom debuts new retail ISP branding

21 Aug 2015

Pan-African fibre-broadband internet service provider (ISP) Liquid Telecom has announced the launch of a new brand for its retail services across the continent. Confirming the development via press release, Liquid has unveiled its ‘Hai’ moniker, which it notes means ‘I am alive’ in Swahili, with this to be used for those services targeting both the residential and SME sectors. The new name has already been introduced in Zambia, the company noted, while rebranding in Kenya and Rwanda will ‘follow shortly’.

Among the ISP services on offer from Hai are: ‘Fibroniks’, Liquid Telecom’s fibre-to-the-home (FTTH) service offering downlink speeds of up to 100Mbps; ‘Crashplan for Africa’, a business continuity and data protection service that continuously and seamlessly backs up customer data; and a Wi-Fi hotspot service for public places.

Commenting on the development, Liquid Telecom Group chief executive Nic Rudnick was cited as saying: ‘We have firmly established Liquid Telecom as the premier wholesale carrier in Africa. Expanding into the retail market has become a focus for Liquid Telecom and we acquired a number of retail brands as part of our geographic expansion. We will continue to invest heavily in Africa as we believe that every person has a right to be connected.’