Telkomsel works with TRIO in handset bundling initiative

3 Aug 2015

Indonesia’s largest mobile operator by subscribers, PT Telekomunikasi Selular (Telkomsel), a 65%-owned subsidiary of state-run PT Telkom Indonesia, has entered into a partnership agreement with domestic ‘gadget store’ operator Trikomsel (TRIO) to launch a device bundling programme aimed at boosting smartphone take-up in the country. In a statement, Telkomsel said that the bundling initiative includes a number of devices, such as the Lenovo Vibe X2, Xiaomi Redmi 2 and Xiaomi Mi 4i, with a range of cashback and data package promotional offers. Further, the cellco confirms that it is launching a smartphone bundling offer for BlackBerry Classic, Samsung Galaxy S6 edge and LG G4 to target the high value customer demographic.

Telkomsel is looking to drive 4G Long Term Evolution (LTE) subscriptions and since December 2014 has rolled out 900MHz services in Jakarta, Bali, Bandung, Surabaya and Medan. In addition, with the country currently undergoing a comprehensive spectrum realignment in the 1800MHz band – a process that is expected to be completed by the end of the year – last month Telkomsel switched on its LTE 1800MHz network in Makassar and Lombok. To date, it has deployed more than 1,000 LTE-ready base transceiver stations (BTS) in seven major cities, aided by its parent investing consolidated CAPEX of IDR11.9 trillion (USD888 million) in H1 2015, of which IDR5.8 trillion was for its mobile arm. In the first six months of this year Telkomsel continued its aggressive rollout, installing 11,495 new BTS – around 90% of which are 3G/4G enabled.

Indonesia, Telkomsel (Telekomunikasi Selular)