Romanian incumbent Telekom Romania has confirmed the full commercial launch of its new integrated fixed line and mobile service, MagentaONE, which allows residential and business customers to enjoy a one-stop-shop for their telecoms needs. Telekom Romania is a unit of Deutsche Telekom, which has already launched the integrated service in Germany and Slovakia. According to an unconfirmed report from Mediafax, by the end of last month Telekom Romania had already attracted more than 100,000 subscribers to MagentaONE in its soft-launch phase. Nikolai Beckers, CEO of Telekom Romania, said: ‘With MagentaONE, customers can find in one place all the necessary services for fixed and mobile telephony: one-stop-shop, one single call centre, one bill, one MyAccount application [including a mobile app]. We are among the first countries that implement the group’s expertise and skills and this is now confirmed through the launch of MagentaONE commercial concept.’ Further, the new offer opens the vista to a new version of interactive IPTV, it says, and is designed to help drive future revenue growth. Telekom Romania said its revenues in the first three months of this year decreased by 7.7% year-on-year to EUR241 million (USD264.7 million) from EUR261 million.