ICT consulting and software development company Mobilise Consulting and lifestyle brand EXTREME have announced an agreement under which they will jointly develop and launch a mobile virtual network operator (MVNO) service using the ‘Extreme Mobile’ banner in the UK. In a press release confirming the development, the companies said that they will look to capitalise on EXTREME’s heritage and vast brand marketing reach, and while the initial service offering will only serve British customers, the duo have said they are looking to roll out progressively in the additional 67 countries where EXTREME is active by ‘parterning with the right MVNOs’.
Commenting on the plans, Alistair Gosling, founder and CEO of EXTREME, was cited as saying: ‘EXTREME is looking to deliver a cutting-edge and authentic mobile service for our millions of fans and by partnering with the great team at Mobilise we are making this happen.’ Meanwhile, Hamish White, founder and CEO at Mobilise Consulting added: ‘EXTREME has a fantastic brand that reaches a phenomenally large mobile user base. When combining the strengths of EXTREME with Mobilise’s deep history of international MVNO service delivery and in-house developed software capabilities, we have the makings for a truly unique and game-changing mobile service offering.’