QBoCel is the latest mobile virtual network operator (MVNO) to launch in Mexico, following a year of planning, according to Telesemana quoting a report from El Economista. The newcomer is operating over the nationwide network of Telefonica’s subsidiary Movistar Mexico, and is targeting 180,000 customers – mainly education sector employees – in the first year of operation and ‘over a million’ users by 2017, after investing an initial MXN103 million (USD6.7 million) in the launch. On its website QBoCel is advertising ‘Transparent, Honest and Simple’ tariffs featuring a flat rate for all main services – MXN0.85 per minute for all national calls to cellular and landline numbers, MXN0.85 per MB of data, and MXN0.85 per SMS message sent. The company is taking pre-registration for its ‘Leaders Plan’ 24-month post-paid package available to an initial selected 100,000 users, which includes an Alcatel POP C1 Alcatel smartphone bundled with voice and data plus exclusive applications which are understood to be education-related. Mexico’s National Union of Education Workers (SNTE) previously announced that QBoCel ‘is a new communication proposal that offers solutions of mobile and digital communication tailored to the SNTE and its members and is present throughout Mexico with the highest quality and coverage,’ while the first customers to be given access to the network were exclusively teachers belonging to the SNTE.
Movistar currently hosts four other independent MVNOs in Mexico, namely Lycamobile, Maz Tiempo, Virgin Mobile and Ekofon (Cierto), in addition to its self-owned Tuenti sub-brand.