me&you MVNO goes live; FNB Mobile to launch soon

5 May 2015

South Africa’s newest mobile virtual network operator (MVNO) me&you mobile has launched commercial services through its website, TechCentral reports. Piggybacking on Cell C’s infrastructure, me&you mobile offers SIM-only services to clients with voice and data rates staring at ZAR0.39 (USD0.03) per minute and ZAR0.15 per MB, respectively. me&you mobile, which is part of the Durban-based Ignition Group, was launched in partnership with sister company MVN-X, the business headed by former Virgin Mobile South Africa CEO Steve Bailey. The MVNO is targeting customers in the higher-income demographic who do not want to be committed to a long-term contract, and it hopes to sign up between 15,000 and 20,000 users in its first year of operation.

Meanwhile, South Africa’s First National Bank (FNB) is reportedly planning to introduce its MVNO services shortly, MyBroadband writes, citing sources familiar with the matter. FNB already has its own internet service provider (ISP) service, which offers products that are integrated with its eBucks programme, and industry speculation suggests that its MVNO products might also offer this type of integration. Further, FNB is said to have its own MVNO platform, unlike recently introduced MVNOs Mr Price and me&you mobile, which use MVN-X’s platform. As reported by CommsUpdate in August 2014, Virginia Magapatona, FNB’s head of corporate communications, confirmed that ‘discussions’ were underway with South Africa’s mobile operators, although the executive noted that the company ‘will be in a position to formally announce any new services once launched’. Magapatona noted that FNB has the necessary licences to enter the market as a telecoms provider and already has the capabilities to provide voice and data services.