EE, the UK’s largest cellco by subscribers, has published its financial results for the first three months of 2015, with the operator highlighting solid continued uptake of its 4G services.
Indeed, as at the end of March 2015 EE reported a total of 9.3 million 4G subscribers, representing year-on-year growth of 224%, with the cellco notably revealing that some 96% of its new connections were for a LTE-based service, with 50% of those opting for its ‘double speed’ 4GEE Extra plans. Such growth, it added, puts it on track to reach a self-imposed target of 14 million 4G customers by the end of 2015. Total mobile subscriber numbers, excluding those signed up to mobile virtual network operators (MVNOs), meanwhile stood at 24.334 million, down from 24.576 million a year earlier. However, while pre-paid access fell from 10.103 million at end-March 2014 to 9.380 million a year later, EE actually reported an increase in total post-paid connections, which reached 14.954 million at the end of 1Q15, up from 14.473 million. Away from mobile services, EE also trumpeted what it claimed was the UK’s ‘fastest growing fixed broadband base for the fourth quarter in a row’, with the operator recording its best ever net adds of 50,000, driven by ‘effective cross-selling and early success of EETV’. As a result, EE’s fixed broadband base totalled 884,000 at end-March 2015, up from 745,000 a year earlier.
In financial terms, in the first quarter of 2015 EE generated a total turnover of GBP1.541 billion (USD2.34 billion), representing a decline of 0.5% against the corresponding period of 2014, while operating revenue stood at GBP1.469 billion, down 1.1% y-o-y.
Commenting on the results, Neal Milsom, EE’s chief financial officer, said: ‘We are delivering strong, consistent commercial performance by giving our customers the best mobile voice and data network experience in the UK. As much of the UK market now has smartphones, we are leading the charge into new growth areas by cross-selling our innovative range of connected products including 4G tablets, 4G Wi-Fi, fixed broadband and EETV to our existing customers.’