French overseas telco Outremer Telecom, which operates under the ‘Only’ banner in five overseas territories – Martinique, Guadeloupe, French Guiana, Reunion and Mayotte – is reportedly planning to rebrand to SFR in three of the markets (Martinique, Guadeloupe and French Guiana) on 7 April 2015, Radio Caraibes International reports. Olivier Reale, marketing director of Outremer Telecom, disclosed that in Martinique the company will offer four mobile packages ranging from EUR14 to EUR49 (USD15.2 to USD53.0) per month.
As previously reported by TeleGeography’s CommsUpdate, in October 2014 France’s competition authority, the Autorite de la Concurrence, granted a conditional approval to Altice Group’s proposed acquisition of French telco SFR, following an in-depth investigation of the deal. However, the anti-trust regulator said that in order to receive its unconditional approval, Altice had to divest its mobile operations in the French overseas territories of Reunion and Mayotte, where it competed with SFR via its Outremer Telecom units. In March 2015 Altice entered into exclusive talks with Hiridjee Group, the majority owner of Madagascan telecoms operator Telma, for the sale of its Outremer Telecom operations in Reunion and Mayotte.