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BT returns to consumer mobile market with launch of 4G SIM only tariffs

26 Mar 2015

British fixed line incumbent BT has made a return to the residential mobile sector, having launched a number of SIM-only 4G tariffs, which it is offering over the network of EE, the local cellco which it agreed to acquire back in February.

Offering services under the ‘BT Mobile’ banner, the operator is arguably looking to the service to drive uptake of its fixed broadband services, with those customers signed up to the latter given a GBP5 (USD7.43) per month discount on each of the three plans that are available. Additional benefits on offer as part of all tariffs is the inclusion of free unlimited Wi-Fi connectivity via more than five million hotspots nationwide, as well as free BT Sport via a dedicated app. Prices start at GBP10 per month (GBP5 for ‘BT Broadband’ subscribers), with that tariff offering unlimited texts, 200 minutes and 500MB of data per month, while a top-tier plan costs GBP25 per month, for which customers have an unlimited call and text allowance, with the data usage cap standing at 20GB.

BT called the development ‘the first step in [its] consumer mobile strategy, which will develop over the coming years’, with John Petter, chief executive of BT Consumer, cited as saying: ‘Offering BT customers the UK’s best value 4G data deal is a great way to start our journey towards re-establishing ourselves as a major player in consumer mobile.’

United Kingdom, BT Group (incl. Openreach), EE

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