Full-service Greek operator Wind Hellas has launched 4G Long Term Evolution (LTE) services in Athens, covering 75% of the capital at launch, joining Greece’s two other cellcos Cosmote and Vodafone in the 4G market. To promote the launch, Wind is offering its customers free LTE access until 30 April 2015, and expects to offer 4G technology to 50% of the country by year-end.
In other news, it has been suggested that Wind Hellas has proposed a deal to acquire Cypriot-backed Greek rival Cyta Hellas. According to Greek press reports, preliminary discussions are already underway, with Wind said to have proposed an offer in the region of EUR170 million (USD188 million) – equal to the amount that Cyta’s Greek unit has lost during the last six years of its operation. For its part, Cyta chairman Christos Patsalides has acknowledged that the company’s Greek arm is being studied by ‘many foreign organisations’.