Samatel to relaunch MVNO services as TeO

Omani telecoms operator Sama Telecommunications (Samatel) has been renamed as Integrated Telecommunications Oman (TeO) and plans to relaunch its mobile virtual network operator (MVNO) and voice-over-internet protocol (VoIP) services later this year, Muscat Daily reports. According to a company statement, TeO ‘already has a dynamic, young and multi-cultural management team in place, with a vision to bring innovative telecommunications and technology solutions for the corporate, government and consumer sectors in Oman’. Then known as Samatel, the company launched MVNO services for residential and business users in August 2010 over the network Ooredoo Oman network, and went on to secure Oman’s third national Class I telecoms licence in February 2011, enabling it to provide general international telecoms services for 15 years. However, with limited success in the MVNO market, the 100% Omani-owned firm is unveiling a new corporate identity and aims to formally launch services under the new brand later this year. ‘We believe Oman is one of the most exciting markets in the region today catering to a young, tech-savvy population who seek smarter and more effective ways to stay in touch with the world,’ commented Suleiman bin Mohamed bin Hamed al Yahyai, chairman of TeO, adding: ‘Our challenge will be to constantly innovate and add value to their communications and technology experience.’