Econet Zimbabwe looking to strengthen service portfolio in 2015

17 Feb 2015

Zimbabwe’s mobile market leader Econet Wireless has said it intends to concentrate on improving its service portfolio in 2015 rather than expanding its network footprint. The firm says it is looking to capitalise on the USD1 billion it has invested in its wireless networks over the past few years as it looks to maintain average revenue per user (ARPU) following recent moves by the government to enforce reductions in call charges. A report from ITWeb Africa quotes the operator’s chief executive officer, Douglas Mboweni, as saying: ‘We have been putting infrastructure on the ground to make sure that we lay a platform upon which new services and products can be facilitated.’ A major part of the new strategy will be the expansion of Econet’s 4G Long Term Evolution (LTE) coverage, with upgrades being carried out on existing base stations. The company is also pushing its EcoCash mobile money service, which currently has around three million users.