Telecom Italia ‘smashes’ coverage targets; reveals unified branding plans

Telecom Italia (TI) has announced that it has ‘smashed’ the targets set out in its strategic 2014-2016 plan, and now offers 4G Long Term Evolution (LTE) technology in 3,500 municipalities, equivalent to 80% of the population, as well as delivering fibre-optic broadband connectivity to around 30% of the country. Meanwhile, previously rumoured plans to simplify the company’s branding have now been confirmed, with the TI and Telecom Italia Mobile (TIM) brands set to be unified as TIM. The rebranding process will commence in May this year, with customers set to benefit from significant price cuts following the introduction of unified billing. Other promotions will see long-term fixed voice users offered complimentary ADSL access for one year, with ADSL users upgraded to a fibre platform at no extra cost.