In a move likely to shake up the Australian broadband sector, pay-TV provider Foxtel has announced the launch of fixed broadband and voice plans. Foxtel, which is 50/50 owned by News Corporation and Telstra and has around 2.6 million subscribers, has traditionally allowed the latter to bundle its TV offerings with the fixed line incumbent’s phone and broadband services. Now, both existing and new Foxtel TV subscribers will have the option of signing up directly with the pay-TV provider for a broadband and/or fixed voice service, delivered over Telstra’s infrastructure. Looking ahead, however, Foxtel has also confirmed its intention to launch both broadband and home phone bundles over the National Broadband Network (NBN) ‘later this year’.
Commenting on the development, Richard Freudenstein, Foxtel’s CEO, was cited as saying: ‘Foxtel is passionate about bringing Australians the best entertainment experience possible and we’ve worked tirelessly to make that experience more accessible through our investments in pricing and packaging for cable and satellite customers … Today, we take that effort to the next level by providing our most compelling offer yet with our new Foxtel Broadband and Home Phone bundles. Foxtel Broadband is specially designed with entertainment and video in mind and maximises the value of a Foxtel subscription through flexibility, customisation of services and a simplified customer experience.’