Vodacom pushes M-Pawa banking service

2 Dec 2014

Vodafone’s Tanzanian unit has partnered with pan-African advertising firm Alliance Media on a country-wide campaign to encourage people to use its M-Pawa banking service, launched in May 2014. Vodacom is encouraging the use of M-Pawa – which allows subscribers to open and operate a bank account via a mobile phone, with no minimum balance, and earn interest on savings – by hiring Alliance Media to place large billboard adverts across Tanzania.

Tanzania, Vodacom Tanzania