Mobile network operator Orange Madagascar has signed a deal to allow bus operators and users to pay for services via its mobile money platform. According to Agence Ecofin, under this venture not only will passengers be able to pay bus fares using Orange’s mobile money amenity but drivers of the urban, regional and national bus services will be able to receive wages, pay for fuel (at participating ‘Total’ stations) and top-up phone credit via the platform too. The source speculates that the provider could also make the money facilities available to the government to transfer payments to bus operators in order to help maintain stable prices in the face of rising fuel prices.
According to TeleGeography’s GlobalComms Database, Orange Madagascar is the country’s third-placed mobile service provider, representing just over 25% of the market share at 30 June 2014 behind rivals Airtel Madagascar (with 45% at the same date) and Telma (around 30%), and offering 3G coverage in 100 of the country’s largest cities. Parent company Orange Group has made its mobile money platform available in 14 countries, with 8.9 million customers signed up to the service by the end of 2013, 1.1 million of which were Madagascans.