Having introduced commercial services over its LTE network back in July 2013, Orange Espana has announced it has now signed up more than two million 4G subscribers, having added almost 1.5 million since end-2013. In confirming the achievement, Orange Espana noted that, with it having taken nine months for it to surpass the one million mark, it took just seven months to add another million customers to its books. Further, uptake appears to be accelerating, with the cellco claiming to have signed up some 200,000 4G users in the last month.
Such progress, Orange Espana has claimed, has been made possible by its 4G network deployment strategy, which it argues differs from those of its competitors by ensuring that it offers the highest level of service quality in those cities where it has been rolled out, before expanding to other areas; to ensure this, it says it aims to cover 90% of the population in an area before marketing it service there. Its infrastructure currently reaches 66% of the Spanish population, including all provincial capitals. Looking ahead, the cellco has said it expects to have extended its network footprint to cover more than 500 Spanish cities and towns with populations of more than 25,000 by year-end.