Mobile subscriptions for Vodafone’s Greek unit rose from 4,938,000 at end-June 2014 to 5,020,000 by end-September, increasing by 82,000 in three months, and rising by 232,000 in a year, which the company attributed to increasing demand for mobile voice and data services and ‘innovative services such as mobile money transfer’. 68.4% of Vodafone Greece’s total mobile users were pre-paid at the end of the third quarter, up by 0.3 percentage points since June and compared to 67.5% twelve months earlier, meaning that most of the growth was accounted for by new pre-paid users while the post-paid customer base increased by a net 30,000 in a year and 11,000 in July-September 2014. In the same quarter 4,000 new fixed broadband subscriptions were added, taking the total to 19,000.
Customer base growth contributed to total revenue of EUR275 million (USD343 million) for the six months ending 30 September 2014 – however this was a decline from the same period a year earlier wherein revenue reached EUR313 million; due to ‘continued competitive headwinds and the difficult macroeconomic conditions’. EBITDA for the same six months in 2014 was EUR76 million, down from EUR84 million year-on-year, whilst CAPEX remained the same at EUR29 million. UK-backed Vodafone expects broadband subscriptions to substantially increase following its acquisition of an additional 72% share of Greek broadband provider Hellas Online (HOL), adding to an existing 18.4% stake which it has held since 2009. The acquisition is due to be completed in 4Q14.