Smart move? New MVNO will target post-paid users from 1H15

11 Nov 2014

Cape Town-based Smart Mobile, which specialises in providing cellular services and handsets to the emerging post-paid market in South Africa, is planning to launch a mobile virtual network operator (MVNO) service in 1H 2015, TechCentral reports. Smart Mobile will use MVN-X’s mobile virtual network enabler (MVNE) platform, and is set to piggyback on Cell C’s network.

According to TeleGeography’s GlobalComms Database, Virgin Mobile South Africa became the country’s first MVNO in June 2006 when it launched as a virtual operator using Cell C’s network. At the end of May 2014 Steve Bailey, the former boss of Virgin Mobile SA, launched his MVNE business – MVN-X – to help pave the way for the introduction of new MVNOs to the South African market. Two months later, Johannesburg Stock Exchange (JSE)-listed retail group Mr Price (MRP) set out its stall as an MVNO under the MRP Mobile banner, using MVN-X platform; the start-up also piggybacks on Cell C’s network.

South Africa, MRP Mobile (South Africa), SmartMobile (iSmart), Tethys Mobile (formerly Virgin Mobile)