Alternative British multiservice provider BSkyB is said to have held talks with some of the country’s leading mobile network operators with regards to a possible mobile virtual network operator (MVNO) launch. According to The Times, the satellite broadcaster is understood to have held early-stage discussions with mobile market leader EE, as well as both Vodafone UK and O2 UK.
Last week, BSkyB chief executive Jeremy Darroch was cited as saying that his company was in constant contact with the country’s cellcos, but noted that the introduction of a Sky-branded mobile phone service would only be forthcoming if Sky felt that there was consumer demand. ‘We’ll always remain open to opportunities, and this is something that we keep a close eye on. We keep our options under review. If we thought there was strong customer demand, then we can be in a good place to respond. We’ve got a very significant customer base already that we know we can cross-sell into very successfully,’ Darroch said of the possibility of expanding the operator’s range of services.