EE, the UK’s largest cellco by subscribers, has announced the launch of a new IPTV service, dubbed ‘EE TV’, with this being offered free to new and existing EE mobile customers who also subscribe to the company’s fixed broadband plans costing GBP9.95 (USD16) a month or more. Accessed via a set-top box, EE TV offers more than 70 live channels, while a number of catch-up and on-demand services and major video apps, such as YouTube and iPlayer, will be available. As an incentive to those signed up to operator’s mobile plans, it has also revealed that those taking up EE TV and home broadband will have their 4G mobile data allowance increased, to either 10GB or 20GB per month, depending on their current tariff.
Olaf Swantee, EE’s chief executive, said of the introduction of the new IPTV product: ‘Today we’re announcing the most advanced TV service the UK has ever seen. How, where and when people watch TV and movies is changing, and mobile technology is driving that change … With EE TV, not only can you watch different streams of live and recorded content, on multiple screens simultaneously, but your mobile becomes the remote. This gives each viewer the chance to watch, queue and view what they want, when they want.’