Netflix launches German service through DT tie-up; Vodafone to collaborate too

18 Sep 2014

US-based Netflix, which offers its popular over-the-top (OTT) video streaming service in a number of major markets across the world, has added Germany to its portfolio via the signing of a distribution partnership agreement with Deutsche Telekom (DT). Under the terms of the deal, Netflix’s application will be made available on the telco’s ‘Entertain IPTV’ platform as well as being added to all Entertain set-top boxes (STBs) in the coming weeks. The launch comes hard on the heels of this week’s announcement that Netflix is launching in France from November, thanks to a deal it has signed with Bouygues Telecom. As in France, Netflix’s German app will be priced at EUR7.99 (USD10.35) per month.

In a related development, Netflix also intends to offer a mobile app offer in Germany and – as it has done previously in the UK and the Netherlands – has opted for Vodafone to carry the service. According to a report in the German business magazine Wirtschaftswoche, ‘Netflix will position itself in Germany more broadly than in any other country before.’ Rival mobile operator E-Plus is also said to be keen to offer Netflix to accelerate the rollout of OTT video streaming in Germany.