Mexican telco Ekofon, which became the country’s first reseller of long-distance minutes in May 2006, is expected to enter the wireless marker as a mobile virtual network operator (MVNO). According to TeleSemana, the company will piggyback on Movistar’s network and offer services under the ‘Cierto’ (‘True’) brand.
According to TeleGeography’s GlobalComms Database, Movistar currently acts as the host network for three MVNOs: altco Maxcom, cableco Megacable and Virgin Mobile Mexico, which launched in June 2014, around two years behind schedule. Virgin was reputed to have signed up 100,000 users within its first month of operation; going forward, it aims to notch up one million customers within its first year. By way of comparison, Maxcom claimed just 42,142 MVNO accounts at the end of March 2014, while Megacable is believed to have a similarly modest user base. Meanwhile, earlier this month UK-based Lycamobile became the latest company to sign an MVNO agreement with Movistar.