Mr Price launches MVNO operations in South Africa

31 Jul 2014

Johannesburg Stock Exchange (JSE)-listed retail group Mr Price (MRP) has become only the second company to commercially launch as mobile virtual network operator (MVNO) in South Africa, eight years after Virgin Mobile SA introduced its services over domestic cellco Cell C’s network in mid-June 2006. TechCentral reports that the operator, branded MRP Mobile, is using MVN-X’s mobile virtual network enabler (MVNE) platform, and also leverages Cell C’s network.

As previously reported by TeleGeography’s CommsUpdate, at end-May 2014 Steve Bailey, the former boss of Virgin Mobile South Africa, launched his MVNE business – MVN-X – to help pave the way for the introduction of new MVNOs into the South African market; at that time the executive noted that he had a ‘large, well-known South African retailer’ lined up to launch operations, and it now transpires that Mr Price was the company in question.

South Africa, Cell C, MRP Mobile (South Africa)