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SmarTone enters FTTH market

30 Jul 2014

Hong Kong cellco SmarTone has launched fixed broadband packages based on fibre-to-the-home (FTTH) technology for residential and office users under the ‘ST Fibre Broadband’ banner, offering symmetrical connection speed options of 200Mbps, 500Mbps and 1Gbps, TelecomAsia reports. Each package also allows Wi-Fi hotspot connectivity via third parties, with SmarTone aiming to support over 11,000 hotspots within three months, whilst ST Fibre Broadband can be bundled with SmarTone’s mobile services at a discounted price. SmarTone’s CEO Douglas Li said: ‘To improve the economics of our business, and to better meet customers’ rising expectations on broadband performance, we’re now re-entering the fixed broadband market with FTTH,’ and also claimed that ‘as the newest entrant to the market, we are the only fixed broadband provider with a 100% fibre broadband to the home, utilising GPON technology.’

TeleGeography notes that SmarTone’s previous attempts at capturing fixed market share were mainly based on fixed line substitution services utilising its cellular network for connectivity, a strategy which it subsequently decided to phase out.

Hong Kong, SmarTone

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