BT begins renewed effort in mobile sector with launch of ‘One Phone’ service

18 Jul 2014

British fixed line incumbent BT has announced a notable new service, unveiling its ‘One Phone’ product, which it claims ‘brings together all of a company’s office phone system and mobile phone needs into a single service, hosted in the Cloud and delivered on a mobile phone’. The new offering, which BT says works with ‘a full range’ of handsets via the insertion of BT One Phone SIM, links all of an individual’s numbers to their work mobile phone. To install the service, the telco says that in most cases it will construct a dedicated mobile network in a customer’s premises, so that any phone with a BT One Phone SIM will automatically connect to this as soon as it’s in range. Meanwhile, outside of these areas BT says there will be a seamless handover between the dedicated mobile network and the national infrastructure utilised by BT Mobile; the latter is a mobile virtual network operator (MVNO) offering services over EE’s 2G, 3G and 4G networks.

Commenting on the development, Graham Sutherland, CEO of BT Business, said: ‘With an increasingly mobile and demanding workforce, businesses need communications technology that is as flexible as they are … Today’s announcement, combined with the upcoming launch of our 4G services demonstrates our ongoing commitment to the increasingly mobile UK workforce.’

Meanwhile, in making the announcement regarding the launch of One Phone, the company confirmed that BT Business, which already provides mobile voice services to SMEs, will announce new mobile price plans ‘in the next few weeks’.

United Kingdom, BT Group (incl. Openreach), EE