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3 Italia and Sky Italia sign marketing agreement

14 Jul 2014

The Italian mobile operator 3 Italia has formed a marketing partnership with pay-TV provider Sky Italia to offer a combined cellular and satellite TV package. For EUR39 (USD53) a month subscribers will get a bundle of mobile call minutes, SMS messages and mobile data, along with a basic Sky TV service. Under the agreement Sky’s satellite services will be sold via 3’s network of retail outlets.

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