The UK’s Post Office has revealed that it will enter the country’s wireless sector as a mobile virtual network operator (MVNO) in ‘autumn 2014’, using the network of market leader EE. With the Post Office saying it was making the move to ‘challenge the established providers’, it has pledged to offer customers ‘great value for money and transparency in a market dominated by complex offers’. With the Post Office already offering established fixed voice and broadband solutions via wholesale arrangements, it claims to have around half a million telecoms customers at present.
Initially the company’s mobile voice plans will be rolled out in 50 Post Office branches, while customers will also be able to sign up online or over the phone; a wider-scale in-store rollout will follow ‘later this year’.
Speaking of the likely reception his firm will receive to the launch of its new services, Post Office chief commercial officer Martin George noted: ‘Our research tells us that people are seeking greater value, with one in three of those surveyed saying they intended to move away from one of the mainstream providers for their next service. We believe we are in an ideal position to offer a genuine alternative with over a third (36%) also saying they would consider us as their mobile provider.’