UK-based Vodafone Group and Canada’s Rogers Communications have jointly announced a new ‘Partner Market’ agreement, under which Rogers becomes Vodafone’s exclusive partner in Canada and the two companies will explore new business opportunities as well as offer customers a range of products and services, including 4G roaming services. A press release says that multinational customers of Vodafone Global Enterprise will benefit from the addition of Canada to their existing contracts for international managed services. In addition, Rogers will be able to draw on Vodafone’s expertise in building and developing 4G mobile broadband networks, working with leading global equipment providers. Vodafone Group CEO Vittorio Colao said: ‘We are delighted that Rogers has joined our successful Partner Markets community. Canada is an important market as we continuously expand our roaming capabilities across North America.’ Rogers CEO Guy Laurence commented that ‘the knowledge and resources we will get from this alliance will be a big benefit to our customers. We will draw on expertise and best practices from operators around the world to improve the products and services, like roaming and unified voice solutions, that we offer our consumer and business customers.’ Rogers joins Vodafone’s Partner Market group of more than 30 telecommunications companies operating in nearly 50 countries.