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Vodafone set to begin marketing of cable services

30 Apr 2014

Following the completion of its acquisition of Kabel Deutschland earlier this year, Vodafone Germany will start to offer the cableco’s products in its own stores on 2 May, according to a report by RP Online. Integration of the two operators began at the start of this month, in a move that will enable Vodafone to offer customers mobile, landline, broadband internet and TV services ‘under one roof’. Kabel Deutschland’s cable services will be sold in Vodafone shops located in the cableco’s network footprint, which includes 13 federal states.

As reported by TeleGeography’s CommsUpdate, in June 2013 Vodafone officially announced its intention to acquire Kabel Deutschland for EUR7.7 billion (USD10.6 billion) and EUR3 billion of net debt. After launching a voluntary public takeover offer, on 13 September 2013 Vodafone said that the 75% minimum acceptance condition had been met, and following European Commission approval, the transaction completed on 14 October 2013 with Vodafone holding 76.57% of the share capital of Kabel Deutschland. March 2014 saw Vodafone Group announce that its indirect German subsidiary, Vodafone Vierte Verwaltungs, had registered a domination and profit and loss transfer agreement, which formally entered into force on 1 April. The combined entity has a customer base of 40 million and a broadband network (DSL, cable or LTE) passing a total of 39.2 million German households, of which 16.1 million are able to access connections speeds of at least 25Mbps.

Germany, Kabel Deutschland, Vodafone Germany

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