Hungarian mobile subscriber base falls again in Q1

17 Apr 2014

Hungarian telecoms regulator the National Media and Telecommunications Authority (NMHH) has published its latest ‘flash report’ for the domestic mobile market, for the month ending 31 March 2014, reporting that there were more than 11.544 million mobile SIM cards registered at that date, down from 11.590 million at the start of the year. Of the total, the watchdog says that some 11.059 million SIMs were ‘active’ (i.e. generating traffic in the previous three months), compared to a figure of 11.113 million at 31 December 2013. At 1 April this year mobile penetration stood at 116.9% (compared against population data held by the Central Statistical Office), down marginally from 117.0% previously.

In terms of market share, T-Mobile Hungary accounted for 46.72% of all mobile subscribers at 31 March, up from 46.61% at the start of the year, ahead of Telenor (formerly Pannon) with 30.84% (30.88%) and Vodafone Hungary with 22.44% (22.51%). In terms of active subscriptions, T-Mobile Hungary is also far ahead with 46.31% (46.33%), followed by Telenor with 31.36% (31.38%) and Vodafone’s 22.33% (22.29%).