Smartphone penetration hits 40%

20 Feb 2014

Smartphone penetration has reached roughly 40% in Costa Rica, with Spanish-backed cellco Movistar claiming that 65% of its users utilised smartphone handsets, the operator’s director George Abbey was cited by TeleSemana as saying. The official noted that penetration was well above the norm for the region, which he claimed was only around 10% of users in Central America. Abbey added that internet usage amongst the cellco’s subscriber base was exceptionally high, noting that: ‘over 85% of our pre-paid customers use the internet daily… [whilst] for post-paid, 100% of plans have data.’

As previously noted by CommUpdate, Movistar claimed to have passed the one million subscriber milestone in mid-January 2014 and is set to launch its 4G Long Term Evolution (LTE) network in Q1 2014.

Costa Rica, Telefonica Costa Rica (Movistar)